What on earth?????

Recently while in the city, NYC that is, I went to my friends shop. Never you mind what shop.  I don't want to embarrass anyone, although they should be a bit.....you see, there on the counter, as plain as day, was a stack of the most awful looking post cards for Acupuncture services I have seen in a while. 

Please get professional design help....here is the one we recommend to the members of the acupreneur.  www.ssquaredstudio.com  They are reasonably priced, marketing savvy, quick response, and great customer care! 

Ok..that being said, the bad marketing material was followed up by something even worse.

I asked the owner of the shop, “Is this your acupuncturist?” She replied, “no, why?” Well did he offer you a treatment?”  “No, he is a local acupuncturist and asked if he could put a stack of cards here, I agreed because he is another local merchant.” I smiled and said, “that was awfully nice of you!”  and went about my business and thought to myself….why on earth would this person not offer her a free treatment or two.

He then would have a stack of cards and a free sales person helping him fill his practice.  You see this shop is a frequent visitor type store.  Their customers are very loyal and they are very friendly.  This could have been a fantastic resource for new patients.  Another untapped relationship.

Opportunity is all around you...all you have to do is open your eyes!

Comments

[Don Thompson]

Guess this is the same thing as buying a lottery ticket. The odds are against you winning the lottery (or gaining a new patient with the business card left with no one to "pitch" you). Giving a free treatment or two to those merchants who allow us to place business cards in their establishments would go a long way. Come to think of it, I've never used a dentist, physician, veterinarian, etc., from a business card without someone enthusiastically recommending them.

[Eric G. Schneider, D. Min.]

You are so right. I love the lottery analogy and I am totally in your camp. That personal recommendation goes a long way!